Pragmatic Innovation

Surge Innovation

You have 2 prize Jersey cows:
To improve your profitability, what do you do?

According to the after-dinner repartee, the traditional capitalist approach is to sell one cow and buy a bull. The amount of profit from milk & beef sales grows in line with the size of the herd.

In the high-tech entrepreneur approach: you start off the same, but, on the birth of the 3rd calf, you decide to innovate with biotechnology. You obtain a rather splendid grant to the R&D project from Brussels, and add to it a modest amount from your own resources. You succeed in reducing the size of a cow by half, and increasing its milk yield by a factor of x5. You invent a japanese-sounding name for the resulting animal - "Cowkimon" - and make a fortune by licencing, worldwide, rights to exploit the Intellectual Property.

All humour aside, it is often said that, in a meeting room with 100 people,
if you ask the question: “What does innovation mean to you ?”,
there will be at least 50 different answers.

Our answer is based on pragmatic experience and good business sense.

Whatever business you are in, it’s about:

  • creating and efficiently implementing new ideas,
     
  • converting those ideas into valuable assets, in terms of technologies, products or services capable of satisfying needs in the marketplace, - and -
     
  • the sooner these assets can be transformed into sources of profitability for the enterprise, the better.

For enterprises with any dependency on high technology for their business success – whether you are an enabler, developer, integrator, or end-user - it is both inescapable and vital to embrace a strategy of frequent innovation.

Whatever the relationship between high technology and your enterprise, a cornerstone of your competitive advantage is your capacity to innovate –

  • to realise and exploit new opportunities –
     
  • to develop new technologies and markets –
     
  • to harvest all the benefits that effective networking and a cohesive, collaborative approach to innovation can achieve.

We have been assisting enterprise to reap and enjoy the rewards of such an approach since 1995.